Introduction
Hello, I am Rishita Rajput, a passionate and dedicated digital marketing professional with practical experience in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Email Marketing, and Web Analytics.
I have completed my Digital Marketing training from Skill Academy by Testbook, where I gained hands-on experience by working on real-world projects using industry-standard tools such as Google Ads, Google Analytics (GA4), Facebook Ads Manager, Mailchimp, and SEO audit tools.
This portfolio blog showcases my digital marketing projects, skills, and practical work, along with the strategies I implemented to promote brands and analyze performance.
My Core Digital Marketing Skills
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM) – Google Ads
- Social Media Marketing (Facebook & Instagram Ads)
- Email Marketing – Mailchimp
- Website Analysis – Google Analytics (GA4)
- Landing Page Creation
- Keyword Research and Competitor Analysis
- Campaign Planning and Optimization
Certifications
These certifications validate my ability to plan, execute, and analyze digital marketing strategies effectively.
Links: Certificates
My Digital Marketing Projects
1. Blog Website Creation for Mamaearth
As part of my content marketing and SEO practice, I created a blog website focused on Mamaearth products and brand awareness.
Project Link: Blog Creation
Objectives:
- To create SEO-optimized content
- To improve brand visibility
- To attract organic traffic
Skills Used:
Content Marketing, SEO, Website Structuring, Keyword Research
2. SEO Audit for Mamaearth Website
I conducted a complete SEO audit of the Mamaearth website to identify technical and on-page SEO issues.
Project Link: Search Engine Optimisation
Objectives:
- Identify SEO errors affecting rankings
- Improve website performance
- Suggest optimization strategies
Skills Used:
SEO Audit, On-Page SEO Analysis, Website Evaluation
3. Search Engine Marketing (SEM) – Google Ads Campaign
I created two types of Google Ads campaigns to promote Mamaearth products.
Project Link: Google Ads
Campaign Types Created:
- Search Ad Campaign
- Display Ad Campaign
Objectives:
- Increase website traffic
- Improve brand awareness
- Reach targeted audience
Skills Used:
Google Ads, Keyword Research, Campaign Setup, Ad Copywriting
4. Social Media Marketing – Facebook Ads Campaign
I created and managed advertising campaigns using Facebook Ads Manager to promote Mamaearth products.
Project Link: Meta Ads
Objectives:
- Increase brand awareness
- Reach targeted audience
- Generate engagement
Skills Used:
Social Media Marketing, Facebook Ads Manager, Audience Targeting
5. Email Marketing Campaign using Mailchimp
I created a landing page and executed an email marketing campaign using Mailchimp.
Project Link: Email Marketing
Objectives:
- Promote products through email marketing
- Engage subscribers
- Increase conversions
Skills Used:
Email Marketing, Mailchimp, Landing Page Creation
6. Website Performance Analysis using Google Analytics (GA4)
I analyzed the performance of the Google Merchandise Store using Google Analytics GA4.
Project Link: Google Analytics
Objectives:
- Understand user behavior
- Analyze traffic sources
- Evaluate website performance
Skills Used:
Google Analytics GA4, Data Analysis, Performance Tracking
7. Capstone Project – Local Business Digital Marketing Strategy
As part of my capstone project, I selected a local business in my city and applied complete digital marketing strategies to promote their business and increase their visibility.
Project Link: Capstone Project
Objectives:
- Improve online presence
- Increase brand visibility
- Attract more customers
Strategies Applied:
- Search Engine Optimization (SEO)
- Social Media Marketing
- Google Ads Campaign Planning
- Content Marketing
- Audience Targeting
Outcome:
This project helped me understand how to implement complete digital marketing strategies for real businesses and improve their online presence.
Tools I Have Worked With
- Google Ads
- Google Analytics (GA4)
- Facebook Ads Manager
- Mailchimp
- SEO Tools
- Keyword Research Tools
Conclusion
These projects helped me gain practical experience in multiple areas of digital marketing, including SEO, SEM, Social Media Marketing, Email Marketing, and Web Analytics.
Through these hands-on projects, I developed the ability to plan, execute, and analyze digital marketing campaigns effectively.
I am eager to apply my skills and knowledge to help businesses grow their online presence and achieve their marketing goals.